Strategic Roadmapping

Learn and apply strategic planning tools used by top innovators, following a proven process developed at the University of Cambridge.

What is Strategic Roadmapping?

Strategic Roadmapping is a structured planning approach that helps businesses define clear goals and develop a step-by-step strategy to achieve them. It aligns market trends, product development and portfolios, and operational strategies, enabling business owners, teams, and stakeholders to work efficiently to make informed decisions.

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Strategic Roadmapping Services

At Agile In Asia, we help businesses, from startups to mid sized enterprises, develop effective, actionable plans for product development, supply chain, and manufacturing in Asia. With deep expertise in engineering, operations, and a strong network of industry specialists, we ensure that every roadmap is practical, results-driven, and immediately actionable.

Our Strategic Roadmapping services provide a cost-efficient, structured plan that bridges vision and execution, helping businesses lower costs, optimize spending, and improve decision-making.

Our approach is backed by expertise from IfM Engage, the strategic consultancy arm of the Institute for Manufacturing (IfM), part of the Department of Engineering at the University of Cambridge. As an Industrial Associate at IfM, our founder passionately applies proven research and strategic tools developed by leading experts in corporate and technology strategy.

This ensures that our roadmapping frameworks help businesses optimize operations, control costs, and align their company strategy with future market trends.

Cambridge Profile

Roadmapping works for businesses of all sizes

We offer tailored roadmapping solutions designed to meet the unique needs of both startups and mid-sized companies. Whether you're looking to refine your strategy, optimize operations, or scale effectively, our approach provides a clear, actionable plan to help you move forward. Whether you're launching a new business or scaling an established one, we provide the strategic guidance to ensure your roadmap leads to success.

For Startups

We offer Strategic roadmapping for startups on a tight budget to help them build a strong foundation and understanding for achieving growth. Our aim is to help provide clarity, structure, and a clear execution strategy.

Strategic Compass Workshops – Define your vision, identify key opportunities, and develop a roadmap for establishing a pathway to growth.
Business Strategy Development – A structured process to align goals, product strategy, and market positioning.
Supply Chain & Manufacturing Strategy – Identify the best sourcing options and streamline manufacturing to reduce costs and improve scalability.
Technology & Product Feature Development – Plan for technology adoption and future product improvements to stay competitive while remaining focused on launching a minimum viable product.
Access to Networks & Mentorship – Leverage industry insights, expert guidance, and collaboration opportunities to accelerate progress.

Best for: Early-stage companies looking to establish a strong strategic direction, optimize limited resources, and prepare for scalable growth.

For Mid-Sized Companies

For established companies, strategic roadmapping focuses on refining operations, enhancing innovation, and maintaining a competitive edge in a growing organization, and when necessary, bringing in world class experts to help bridge knowledge and fill capability gaps.

Innovation Strategy & Execution – Extend innovation capabilities to stay ahead in a competitive market.
Manufacturing Footprint Optimization – Improve cost efficiency by evaluating global production networks and factory locations.
Supply Chain & Sourcing Strategy – Identify cost-effective suppliers, mitigate risks, and ensure long-term reliability in the supply chain.
Product Development & Feature Planning – Align product roadmaps with market needs, investment priorities, and emerging technologies.
Professional Development & Leadership Alignment – Equip teams with the right skills and strategies to execute effectively.

Best for: Mid-sized businesses seeking to optimize product development, streamline operations, increase product development velocity, improve prioritization, reduce product costs, and configure manufacturing footprints, to drive long-term innovation and growth.

Strategic Planning Services: How We Deliver Roadmapping

We offer tailored roadmapping solutions to fit your company’s size, challenges, and cost-efficiency needs.

Virtual Strategy Sessions

Best for startups and cost-conscious businesses. Conducted through live, interactive online workshops, these 2-4 hour sessions focus on cost optimization and strategic alignment, providing a low-cost, high-impact solution with actionable deliverables, and a visual first pass roadmap.

In-Person Roadmapping Intensives

Ideal for enterprises and larger teams. These full-day or multi-day on-site strategy sessions include hands-on exercises to align teams, suppliers, and leadership, ensuring cost-efficient resource allocation and supplier negotiations.

Hybrid Model

Perfect for companies balancing cost and execution speed. It begins with an online kickoff with key stakeholders, followed by in-person deep dives for high-impact decision-making, and ongoing virtual check-ins for execution support at a lower cost.

Focus Areas of Roadmapping

We offer customized roadmapping solutions tailored to your company's size, industry challenges, and objectives. Here are some example focus areas that can be covered in strategic roadmapping.

Market Planning & Fundraising

Market Entry: Looking at trends and drivers to get your product to market or expand into new regions? Our roadmapping activity helps you map out all the necessary steps, aligning your plan with your product, budget, and strategic goals to reduce risks and optimize expansion costs.

Fundraising: Strategic Roadmapping helps businesses secure investment by demonstrating a clear growth strategy, cost-efficient scaling, and risk mitigation. Our process equips you with investor-ready deliverables, aligning your execution plan with market opportunities to build confidence and drive funding success.

Product Development & Innovation Management

Product Development Planning: Rolling out new products? Need to launch faster? Our roadmaps ensure efficient R&D resource allocation, reducing wasted time and costs.

Technology/Feature Planning: Unsure where to invest or how to roll out new product features? We map out technology adoption plans and new feature development to future-proof your products.

Operations & Manufacturing

Manufacturing Cost Down: Want to reduce your product costs? We collaborate with you to identify alternative sourcing and cost-saving pathways to optimize your budget.

Supply Chain Optimization: Exploring manufacturing footprint options? We provide a low-cost, high-reliability sourcing strategy to optimize your supply chain and logistics.

Quality & Compliance

Quality Management Strategies: We map out plans to implement quality control processes to help minimize defects and maintain consistent product standards across suppliers and manufacturing partners.

Regulatory & Certification Compliance: We help you develop a plan to navigate the complex regulatory landscape, ensuring compliance with regional and international standards for your industry.

Resource Allocation and Investment

Technology & Software: Evaluate ways to leverage digital tools, automation, and software platforms to support operations, product development, and supply chain management.

Infrastructure & Facilities: Assess manufacturing, logistics, and operational infrastructure to ensure scalability and efficiency.

Human Resources & Talent Strategy: Consider dynamic capability development, workforce planning, and the organizational alignment needed to support execution.

Financial & Investment Planning: Align budgeting, capital allocation, and funding needs with the roadmap to support sustainable growth.

Why Choose Agile In Asia

Deep Industry Expertise

With 20+ years of experience in manufacturing, sourcing, and supply chain management, we help businesses optimize costs and operations.

On-the-Ground Execution

Unlike traditional consultants, we bridge strategy and execution, as this fits in perfectly with our other services, working directly with all stakeholders, including manufacturers and suppliers in Asia.

Cambridge-Backed Methodology

Our roadmapping framework is built on proven tools from the University of Cambridge, Institute for Manufacturing (IfM).

Customizable

Every roadmap is tailored to your unique challenges and industry needs, adapting as market conditions evolve.

Benefits of Roadmapping

Fast Execution

Complete a workshop in as fast as one day, delivering a clear action plan.

Cost Optimization

Helps minimize waste and reduce unnecessary costs

Efficient Resource Allocation

Ensures alignment across R&D, supply chain, and workforce planning, optimizing resources for maximum efficiency and impact.

Cost-Effective

Tailored solutions to fit your budget and specific needs.

Market Readiness

Ensures you stay ahead of industry trends.

Improved Decision-Making and teamwork

Provides a structured framework for prioritizing investments, and driving alignment.

Clear Strategic Vision

Align your business goals with real-world execution plans.

Risk Mitigation

Identifies potential challenges and develops strategies to overcome them.

Scalability & Growth Planning

Creates a roadmap for expansion while managing risks and costs.

How short notice can AgileInAsia support?

We understand that urgent situations may arise, and we strive to provide support as quickly as possible. While we recommend reaching out to us as early as you can, we can typically provide support on just a few hours notice. This happens all the time.
How do you charge for the Supplier Liaison service?

We typically charge a fixed fee or a daily rate for our service. Please contact us to discuss your requirements, and we will provide a customized quote for your needs.
Where do you operate?

We operate across Asia, providing on-the-ground support in various countries in the region, including China, Vietnam, Thailand, India, Indonesia, Malaysia, and the Philippines.
Is the Supplier Liaison service something I need?

If you are working with suppliers in Asia and find it challenging to communicate your requirements, monitor production, ensure quality standards, or manage timely deliveries, then our Supplier Liaison service can be extremely beneficial for you. Our Supplier Liaison professionals act as an extension of your team on the ground, helping you build productive relationships with suppliers, ensure your requirements are met, and keep things on track.
Can the use of a Supplier Liaison be customized to my needs?

Yes, our Supplier Liaison service can be customized to your specific needs. Whether you need support on an on-going basis or on a case-by-case basis, across a wide range of situations, our Supplier Liaison professionals can provide flexible support tailored to your requirements.
Will the liaison be a local?

No, the liaison will be Western staff. We believe in providing the highest quality service to our clients, and our Western staff brings a level of professionalism, expertise, and understanding of Western business practices that ensures effective communication and successful outcomes.